About Swedish Candy Guide

Connecting candy lovers with the world’s most delightful treats since 2020
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How It All Started

Sweet Treats Hub was born from a simple idea: making it easier for candy enthusiasts to discover and compare the world’s best confectionery brands. Our founders, Sarah and Mike, were frustrated by the difficulty of finding reliable information about candy brands and their quality.

What started as a weekend project in 2020 has grown into the world’s largest candy comparison platform, helping millions of people find their perfect sweet treats.

Our Mission

To make discovering and enjoying the world’s finest candies accessible to everyone by providing comprehensive, unbiased comparisons and connecting candy lovers with trusted brands that bring joy to their lives.

Our Vision

To become the global leader in confectionery discovery, creating a world where every candy lover can easily find their perfect sweet treat while supporting innovative candy makers worldwide.